Field Marketing Manager (APAC)

TL;DR

Field Marketing Manager (APAC): Building and scaling the regional demand generation strategy from the ground up with an accent on pipeline growth, event execution, and cross-functional collaboration with sales teams. Focus on establishing Synthesia's market presence across diverse APAC sub-regions through strategic campaigns, local partnerships, and data-driven performance management.

Location: Must be based in Singapore

Company

Synthesia is the world’s leading AI video platform for business, helping organizations enhance visual communication and enterprise skill development.

What you will do

• Own the end-to-end APAC field marketing strategy and execution plan aligned with revenue targets.
• Partner with Sales, Customer Success, and Partnerships to design campaigns that accelerate pipeline.
• Identify and execute regional marketing initiatives including executive roundtables, trade shows, and webinars.
• Develop localized messaging and content to ensure resonance with APAC buyers.
• Measure and optimize campaign effectiveness, including lead generation and sales cycle conversions.
• Build relationships with local agencies, industry communities, and partner organizations across the region.

Requirements

• Must be based in the APAC region with hands-on local market experience.
• 3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech.
• Proven track record of driving measurable pipeline and revenue through marketing programs.
• Deep knowledge of the APAC market, including key verticals and buyer behavior.
• Fluent English required; ability to travel across the APAC region as needed.
• Experience with pipeline attribution and reporting using HubSpot and Salesforce.

Nice to have

• Additional APAC language skills such as Mandarin, Japanese, Bahasa, or Korean.

Culture & Benefits

• Opportunity to be the first dedicated field marketer in the region with high autonomy.
• Work in a fast-paced, high-growth environment backed by premier global investors.
• Collaborative culture spanning multiple time zones and diverse markets.
• Impactful role shaping the regional strategy for a market-leading AI platform.