Senior Director, Demand Generation (Cybersecurity)

TL;DR

Senior Director, Demand Generation (Cybersecurity): Developing and executing comprehensive demand generation strategies to drive awareness, engagement, and revenue growth for a global cybersecurity ratings platform with an accent on account-based marketing and multi-channel campaign orchestration. Focus on leveraging data-driven insights to optimize marketing ROI, aligning cross-functional efforts with sales objectives, and scaling demand generation programs in a fast-paced environment.

Location: Remote (US)

Salary: $200,000 - $240,000

Company

hirify.global is a global leader in cybersecurity ratings, providing patented technology to over 25,000 organizations for risk management and cyber insurance underwriting.

What you will do

• Develop and execute a robust demand generation strategy to drive awareness and pipeline growth.
• Leverage account-based marketing (ABM) techniques to target and engage high-value accounts.
• Plan and execute multi-channel campaigns across email, digital advertising, social media, and events.
• Utilize data and analytics to measure campaign effectiveness and provide actionable insights.
• Collaborate closely with sales, product marketing, and creative teams to ensure alignment.
• Manage the demand generation budget to maximize ROI and market impact.

Requirements

• 7-10 years of experience in demand generation, including expertise in account-based marketing.
• Proven track record of driving revenue growth and market share in a B2B environment.
• Deep understanding of demand generation tactics, tools, and technologies.
• Analytical mindset with the ability to leverage data for decision-making.
• Excellent communication and cross-functional collaboration skills.
• Must be authorized to work in the US (no immigration sponsorship provided).

Nice to have

• Experience in the cybersecurity industry.
• Master’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Competitive salary and stock options.
• Comprehensive health benefits.
• Unlimited PTO and parental leave.
• Tuition reimbursement programs.
• Recognized as a Best Workplace by Inc Magazine and Crain’s NY.