Growth Marketing Manager (SEM)

TL;DR

Growth Marketing Manager (SEM): Owning and scaling paid search advertising for a consumer health platform with an accent on performance optimization, automation, and AI-driven workflows. Focus on managing 7-figure budgets, driving customer acquisition through Shopping and Performance Max campaigns, and collaborating cross-functionally to enhance conversion strategies.

Location: Must be based in or able to work from Austin, TX (Hybrid)

Company

hirify.global is a mission-driven health company making lab testing affordable and accessible for everyone.

What you will do

• Own end-to-end paid search campaigns, specifically focusing on Shopping and Performance Max channels.
• Manage and optimize 7-figure paid media budgets to drive top-line sales growth.
• Leverage AI workflows for keyword bidding, KPI optimization, and ad copy generation at scale.
• Define and execute experiments to iterate on channel performance and enhance conversion.
• Collaborate with internal analysts to derive data insights and inform media strategy.
• Identify opportunities to expand into additional PPC growth channels as the program matures.

Requirements

• 7+ years of experience in search campaign management, preferably in direct-to-consumer or agency environments.
• Strong technical expertise in paid search performance tactics and automation trends.
• Proven track record of managing 7-figure paid media budgets.
• Hands-on experience with AI tools for SEM optimization and campaign deployment.
• Proficiency with web analytics platforms such as Google Ads, Bing Search, and Google Analytics.
• Must be based in or able to work from Austin, TX as the role is hybrid.

Culture & Benefits

• Mission-driven environment focused on making healthcare accessible.
• Fast-paced startup culture with cross-functional collaboration.
• Opportunity to own and scale high-impact marketing programs.
• Focus on innovation and automation within search tactics.