Growth Marketer (Ecommerce)

TL;DR

Growth Marketer (Ecommerce): Owning the entire member funnel for a consumer membership platform with an accent on acquisition, activation, and retention metrics. Focus on running a relentless experiment engine, building lifecycle marketing workflows, and scaling paid acquisition to drive member growth.

Location: Must be based in or able to work from NYC or Boston (Hybrid)

Salary: $100,000 – $130,000 USD

Company

Ocean is an early-stage startup spun out of hirify.global, building a membership layer for modern direct-to-consumer ecommerce.

What you will do

• Define and obsess over funnel metrics across acquisition, signup, activation, and retention.
• Generate and prioritize hypotheses to run a relentless experiment engine.
• Design and manage end-to-end SMS and email lifecycle workflows.
• Build and scale paid acquisition funnels to enhance growth results.
• Ensure clean tracking and attribution to support data-driven decision making.

Requirements

• Must be located in NYC or Boston
• Direct experience driving growth in a D2C or ecommerce environment.
• Proven track record of owning a funnel and moving metrics independently.
• Fluency with lifecycle tooling and paid acquisition platforms like Meta.
• Strong analytical skills with comfort in cohorts, CAC/LTV, and conversion metrics.
• Scrappy, self-directed mindset suitable for an early-stage environment.

Nice to have

• Experience marketing subscription or membership products.
• Background in post-purchase, logistics, or shipping-adjacent products.
• Hands-on comfort with analytics tools like GA4 and Amplitude.

Culture & Benefits

• High-ownership and high-visibility role with direct founder collaboration.
• Opportunity to influence growth strategy in a fast-scaling startup.
• Commitment to an inclusive, anti-racist, and equal opportunity workplace.