Integrated Marketing Manager (Healthcare)

TL;DR

Integrated Marketing Manager (Healthcare): Architecting and executing B2B integrated marketing strategies to accelerate pipeline growth with an accent on the brand-to-demand continuum and digital lead generation. Focus on scaling the growth engine across multi-channel marketing mixes and optimizing the content ecosystem for B2B healthcare.

Location: United States

Company

hirify.global partners with employers and health plans to help members better access and afford healthcare.

What you will do

• Lead the Brand-to-Demand continuum, aligning top-of-funnel brand narratives with bottom-of-funnel conversion tactics.
• Develop and implement a multi-channel demand generation strategy encompassing paid media, email, social, webinars, and events.
• Manage digital campaigns hands-on, utilizing A/B testing frameworks and real-time adjustments to maximize ROI.
• Optimize the company website and partner with revenue operations to build marketing automation engines and lead workflows.
• Create a content ecosystem that educates brokers and HR professionals to move prospects toward advocacy.
• Identify and apply AI and automation tools to improve productivity and optimize campaign performance.

Requirements

• Must be based in the United States.
• 8-10+ years of progressive B2B marketing experience, specifically scaling efforts in high-growth environments.
• Deep expertise in B2B Healthcare or adjacent HR/employer benefits markets strongly preferred.
• Proficiency in marketing automation tools (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads).
• Ability to simplify complex healthcare and financial concepts into disruptive stories for C-suite executives.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• $4,400 annual HSA contribution and 401k plan with a 4% employer match.
• Generous time off, including five weeks of annual PTO and a week-long fully paid summer break.
• Family-centric leave: ten weeks of bonding leave for new parents and two weeks of caregiver leave.
• Monthly lifestyle spending stipend and stock options in hirify.global.