Paid Advertising Strategist (Marketing)

TL;DR

Paid Advertising Strategist (Marketing): Owning the execution, performance, and growth of paid media campaigns for a diverse book of business with an accent on direct response marketing and cross-channel strategy. Focus on driving revenue growth through Meta, LinkedIn, Google, and Bing Ads, leveraging data-driven insights and proprietary technology to optimize campaign performance.

Location: Must be based in the United States (Remote, Hybrid, or Onsite options available).

Company

A tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading companies worldwide.

What you will do

• Own the full execution and performance of paid social and paid media campaigns across Meta, LinkedIn, Google, and Bing.
• Develop and implement strategic optimizations to improve campaign performance relative to client goals.
• Manage client budgets and provide proactive recommendations based on performance data.
• Create and present performance reports, using data to tell a compelling story to clients and stakeholders.
• Collaborate with account leadership and specialists to evolve media strategies and ensure cross-channel alignment.
• Utilize AI technologies and the proprietary Nova ecosystem to enhance business processes and campaign results.

Requirements

• Must be based in the United States.
• 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
• Minimum 2 years of experience with Direct Response marketing (E-Commerce, Lead Gen, or B2B).
• Minimum 2 years of hands-on experience with Meta Ads and Search Engine Marketing.
• Proficiency in Google Analytics and the Google/Microsoft Office Suite.
• Strong understanding of full-funnel marketing and paid media strategy.

Culture & Benefits

• Robust medical, dental, and vision insurance plans with up to 100% employer contribution.
• 401(k) plan with 4% employer matching.
• Unlimited Time Off starting on day one.
• Fully flexible work environment (remote, hybrid, or in-office).
• Ongoing professional development programs and quarterly performance awards.
• 12 observed US national holidays plus 2 mental health recharge days.