Demand Generation Manager

TL;DR

Demand Generation Manager (B2B Demand Gen): Planning and executing full-funnel demand generation programs that drive net new pipeline with an accent on paid, owned, and earned channel execution and performance optimization. Focus on translating campaign performance into actionable insights through multi-channel reporting, lead quality feedback loops, and testing new tactics for the B2B finance and technology market.

Location: Remote (USA)

Salary: $65,000–$81,000 USD annual

hirify.global

Global provider of reporting, analytics, and performance management solutions for finance and data teams.

What you will do

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Set up, monitor, and optimize campaigns to improve conversion rates, lead quality, and cost efficiency.
• Develop campaign briefs and collaborate with content, product marketing, and design to create assets aligned to target buyer personas.
• Maintain a feedback loop with BDR and Sales on lead quality, follow-up cadences, and conversion performance.
• Build and maintain performance reporting for MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Evaluate and test new channels and tactics relevant to the B2B finance and technology market.

Requirements

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Working proficiency with the core demand gen stack: paid search, paid social, marketing automation, and Salesforce.
• Experience using web analytics tools to monitor and report on campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.
• Ability to write performance-oriented copy and provide creative direction to design and content teams.
• Strong organizational and cross-functional collaboration skills to manage multiple programs simultaneously.

Culture & Benefits

• Full-time role with remote work based in the USA.
• Compensation transparency with a salary range; non-sales roles may be eligible for a bonus.
• High-performance, global team environment.
• Background checks required for employment where permitted by country/state/province.