Marketing Manager

TL;DR

Marketing Manager (Marketing): Develop and execute annual marketing plans and go-to-market strategies to drive revenue growth for hirify.global’s higher education chemistry and business courseware products, with an accent on demand generation, sales enablement, and account-based engagement. Focus on analyzing campaign performance, validating value propositions with instructors and students, and coordinating with Sales, Editorial, Product Design, and Research to build differentiated positioning.

Location: Remote (CA, USA)

Salary: 69,700 USD to 99,967 USD

Company

hirify.global transforms knowledge into impact through science, education, and publishing.

What you will do

• Develop and execute annual marketing plans with measurable goals and objectives.
• Analyze results regularly, track effectiveness of tactics, and take action to improve performance.
• Create go-to-market strategies, sales toolkits, messaging templates, and other sales enablement collateral.
• Partner with Sales and Customer Success to engage chemistry and business instructors, position products, and overcome objections.
• Build account-based strategies, manage target lists, and run webinars, trade shows, and other events.
• Conduct surveys, interviews, and live focus groups to generate insights and validate value propositions in the field.

Requirements

• BA or BS degree, preferably in business or marketing.
• 3+ years of experience in marketing or selling technology products; experience with higher education technology products is a plus.
• Strong writing, communication, and technology presentation skills; ability to translate technical capabilities into customer benefits.
• Strong experience with CRM, preferably Salesforce.
• Experience with digital marketing tools for marketing automation, website management, and events (plus).
• Must be willing to travel to several conferences per year.

Culture & Benefits

• Meeting-free Friday afternoons to support focused work and professional development.
• Continual learning and internal mobility with programs to foster community and growth.
• Comprehensive benefits package and fair, transparent pay.
• Equal opportunity/affirmative action workplace.

Hiring process

• Submit a resume/CV for consideration.
• Interviews to evaluate marketing strategy execution, communication, and collaboration fit.