Senior Partner Marketing Manager

TL;DR

Senior Partner Marketing Manager: Developing and executing partner-centric go-to-market playbooks and co-marketing campaigns with an accent on scalable partner enablement systems, data-driven measurement, and cross-functional execution. Focus on building lifecycle partner marketing across onboarding, scaling, and renewal while translating complex partner dynamics into measurable pipeline and revenue outcomes.

Company

hirify.global helps businesses run HR by solving HR issues with a data-driven, iterative approach.

What you will do

• Partner with the Partner Marketing Director to define and execute GTM playbooks for channel partners, marketplace/integration partners, and strategic alliances.
• Own partner campaign asset strategy and performance management, including creative direction and continuous optimization using performance data.
• Design and execute co-marketing campaigns with demand gen, field marketing, and brand teams, including operational planning and performance tracking.
• Build partner enablement frameworks and toolkits to help partners sell and market hirify.global effectively.
• Define KPIs and measurement frameworks, analyze results, and communicate optimization recommendations tied to pipeline and revenue.
• Execute partner lifecycle campaigns across onboarding, scaling, and renewal stages.

Requirements

• 8–10 years of experience in partner marketing, channel marketing, product marketing, or related partner enablement/field marketing/account-based marketing roles.
• Proven track record launching partner marketing programs with measurable pipeline or revenue impact, preferably in B2B SaaS, HR tech, or professional services.
• Strong project and campaign management skills, including ownership from strategy through execution, optimization, and reporting; proficiency with project management and marketing automation tools.
• Demonstrated ability to collaborate across marketing, sales, product, and operations and influence stakeholders without direct line authority.
• Experience creating or directing marketing assets (collateral, copywriting, video, case studies, digital content) with an on-brand portfolio.
• Comfort with marketing metrics and analytics platforms; ability to track, interpret, and communicate performance against KPIs.

Culture & Benefits

• Welcoming, casual environment with company retreats and wellness program offerings.
• Benefits and Total Reward Philosophy aligned to employee well-being.
• Supportive, entrepreneurial startup community with opportunities to learn from leaders.
• Values-driven culture (COGIS) emphasizing camaraderie, openness, grit, integrity, and simplicity.

Hiring process

• Interviews and evaluation of partner marketing strategy, execution, and analytics/measurement approach.
• Discussion of cross-functional collaboration experience and ability to operate in ambiguity.