Growth Lead (SMB Ads)

TL;DR

Growth Lead (SMB Ads): Building and scaling the acquisition and activation engine for small and medium-sized business advertisers with an accent on funnel optimization, performance marketing, and product-led growth. Focus on diagnosing funnel constraints, running high-impact experiments, and partnering with product teams to drive advertiser adoption and spend.

Location: Must be based in San Francisco

Compensation: $284,000 – $315,000 + Equity

Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

• Develop and execute acquisition and activation strategies to help SMB advertisers discover and adopt the platform.
• Diagnose and optimize the advertiser funnel from awareness and sign-up to first spend and repeat usage.
• Own SMB acquisition strategy across paid, organic, social, and product-led channels.
• Partner with Product and Engineering to improve onboarding, campaign setup, and billing experiences.
• Translate customer insights into positioning, messaging, and product feedback.
• Utilize AI tools to accelerate experimentation, analysis, and growth workflows.

Requirements

• Significant experience in growth marketing, product growth, or performance marketing with measurable ownership of revenue outcomes.
• Proven track record of improving self-serve or high-volume customer funnels.
• Strong analytical skills with proficiency in funnel analysis, cohort analysis, and experimentation.
• Experience growing SMB customers through scaled self-serve platforms like Google Ads, Meta Ads, or Shopify.
• Ability to simplify complex advertising products into compelling narratives for business owners.
• Must be based in San Francisco as this is an onsite role.

Culture & Benefits

• Opportunity to shape the acquisition and activation function at a leading AI company.
• Collaborative environment working across Product, Engineering, Data Science, and Sales.
• Competitive compensation package including equity.
• Commitment to diversity, safety, and human-centric AI development.