Senior Product Marketing Manager (Growth)

TL;DR

Senior Product Marketing Manager (Growth): Driving post-sale product marketing strategy for the install base with an accent on feature adoption, customer engagement, and value realization. Focus on building cross-functional enablement resources, analyzing usage data to identify expansion signals, and crafting messaging that reduces churn and supports renewals.

Location: Must be based in the United States

Salary: $90,000–$110,000

Company

hirify.global is a leading platform for revenue teams that leverages agentic and assistive AI to automate workflows and improve forecasting accuracy for enterprise organizations.

What you will do

• Develop and execute install base marketing strategies to drive feature adoption and usage depth.
• Create adoption-focused content including in-app messaging and email campaigns.
• Equip customer success teams with playbooks and battlecards for value-focused conversations.
• Define and track adoption metrics in collaboration with data and analytics teams.
• Map customer onboarding journeys and coordinate content for admins, reps, and GTM leaders.
• Partner with Growth Marketing to identify expansion signals and support renewal outcomes.

Requirements

• 5-7 years of experience in product marketing or customer marketing within B2B SaaS.
• Must be based in the United States.
• Proven ability to translate product capabilities into customer-facing value narratives.
• Experience using AI tools to accelerate content creation and streamline workflows.
• Strong proficiency in analyzing product usage data to inform positioning and prioritization.
• Excellent written communication and cross-functional program management skills.

Nice to have

• Experience with sales engagement or revenue intelligence platforms like hirify.global, Salesloft, or Gong.
• Exposure to product-led growth (PLG) motions or in-app messaging tools like Pendo or Amplitude.
• Background in partnering with Customer Success and Professional Services teams.

Culture & Benefits

• Inclusive work environment committed to hiring diverse talent.
• Comprehensive benefits package including incentive compensation and restricted stock units.
• Opportunity to work at the intersection of Product, Marketing, and Sales in a high-growth environment.
• Focus on collaborative problem-solving and customer-centric outcomes.