Senior Manager - DTC Marketing Operations (MS NOW)

TL;DR

Senior Manager - DTC Marketing Operations (MS NOW): Build and run the operational workflows that support the launch and ongoing growth of MS NOW’s new-to-market subscription experience, with an accent on end-to-end campaign execution across channels. Focus on campaign planning through QA, trafficking, launch coordination, attribution link accuracy, and cross-functional process improvements to remove operational friction.

Company

hirify.global is a media and entertainment business with brands including CNBC, MS NOW, USA Network, Golf Channel, and Rotten Tomatoes.

What you will do

• Maintain and manage the DTC marketing calendar to align campaigns, teams, and priorities.
• Own end-to-end campaign execution workflows, coordinating timelines, QA, trafficking, and measurement across channels and agency partners.
• Oversee Subscriber Growth project management systems and reporting dashboards.
• Manage creative review with Legal and standards, ensuring quality across campaign elements.
• Build scalable processes and workflows with internal teams and MarTech partners to improve acquisition and retention execution.
• Create and manage marketing attribution links and serve as the primary liaison to Customer Care for training, FAQs, and promotional/refund guidance.

Requirements

• 5+ years of experience in marketing operations, campaign management, or related roles.
• Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States.
• Hands-on experience with campaign trafficking, QA processes, and cross-channel execution.
• Experience with marketing attribution platforms (e.g., Kochava, Adobe, Amplitude) and workflow/project tools (e.g., Airtable, Jira).
• Strong project management and cross-functional communication skills, with the ability to manage multiple deadlines in a fast-paced environment.

Culture & Benefits

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, and additional discounts/perks.
• Bonus eligible compensation.
• In-person interview may be required for external candidates at a hirify.global location before a hiring decision.

Hiring process

• External candidates may be required to attend an in-person interview with a hirify.global Media employee at one of the company locations prior to a hiring decision.
• Interviews evaluate fit for campaign operations execution, cross-functional coordination, and process-building in a fast-paced environment.