Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Developing and executing integrated regional marketing programs to drive demand generation and revenue across the EMEA South region with an accent on pipeline attribution and cross-functional collaboration. Focus on designing high-impact regional campaigns, localizing global strategies for diverse markets, and managing complex event-based marketing initiatives.

Location: Must be based in or able to work from Paris or London

Компания

Synthesia is the world’s leading AI video platform for business, helping organizations enhance visual communication and enterprise skill development.

Что делать

• Develop and execute integrated field marketing programs aligned with regional pipeline and revenue targets.
• Partner closely with Sales and Customer Success teams to ensure alignment and process efficiency.
• Plan and execute regional initiatives including executive roundtables, VIP dinners, and trade shows.
• Measure and optimize campaign effectiveness, tracking lead generation and sales cycle conversions.
• Localize and adapt global campaigns to resonate with audiences in France, Southern Europe, and MEA.
• Build relationships with key industry communities and associations across the region.

Требования

• Native-level French and fluent English proficiency required.
• 4-7 years of B2B field marketing experience, preferably in SaaS or high-growth tech.
• Proven track record of driving measurable pipeline and revenue through demand generation.
• Strong experience with pipeline attribution, reporting, and CRM platforms like HubSpot and Salesforce.
• Deep understanding of regional cultural and business nuances across EMEA South markets.
• Willingness to travel between European offices and event locations as required.

Хорошо, если есть

• Fluency in Italian, Spanish, or Arabic.

Культура и преимущества

• Work in a fast-paced, scaling environment with a high-growth AI company.
• Opportunity to own and scale demand generation strategy for a major regional territory.
• Collaborative culture with strong cross-functional partnership across Sales and Marketing.
• Exposure to cutting-edge AI technology and enterprise-level marketing strategies.