Director, Product Marketing

TL;DR

Director, Product Marketing (EdTech/K–12): Lead product marketing strategy and execution to drive adoption and growth of i-Ready’s assessment solutions with an accent on positioning, messaging, and go-to-market launches. Focus on sales enablement, competitive and market analysis, and measurable KPI-driven performance in a highly cross-functional leadership role.

Location: US Remote

Salary: $110,500 - $196,500

Company

hirify.global develops award-winning learning programs and assessment solutions for K–12 students.

What you will do

• Develop and own product positioning and messaging for i-Ready’s assessment and instructional solutions for K–12 educators, administrators, and district leaders.
• Drive go-to-market strategy, including launch plans for new products and features with cross-functional alignment.
• Conduct market and competitive analysis of EdTech trends and K–12 customer needs, translating insights into actionable strategies.
• Build sales enablement assets (tools, training, and content) and oversee product-related content (web, collateral, presentations, case studies).
• Partner with Customer Success to identify and showcase educator and district success stories; define KPIs and report effectiveness to senior leadership.
• Manage and mentor a team of product marketers, fostering growth and high performance.

Requirements

• 8+ years in product marketing, portfolio marketing, or go-to-market leadership, including 3+ years in a leadership position.
• Proven experience in the EdTech sector with strong understanding of K–12 education markets, buyer personas, and procurement cycles.
• Experience owning product launches and sales enablement for sophisticated or research-backed products.
• Strong analytical mindset: define KPIs and use performance data to guide decisions.
• Proven ability to lead complex, cross-functional initiatives in matrixed organizations.
• People leadership experience with coaching, strategic growth, and high standards.

Culture & Benefits

• Competitive compensation and benefits, including medical, dental, vision, and basic life insurance.
• 401k plan with employer match.
• Flexible vacation and sick policy, plus twelve paid holidays and winter office closure between Christmas and New Year’s.
• Eligible for a company bonus plan.
• Travel: 15%.