Director, Product Marketing

TL;DR

Director, Product Marketing: shaping how products are positioned, launched, and brought to life in the market with an accent on go-to-market strategy, customer and competitive insight, and storytelling that drives awareness, adoption, and revenue. Focus on translating complex market intelligence into differentiated messaging, coordinating cross-functional launches, and using data and AI-enabled tools to scale marketing effectiveness and improve decision-making.

Location: Remote, United States

Company

hirify.global delivers revenue cycle and related business solutions for healthcare organizations, enabling real-time collaboration between providers and health plans.

What you will do

• Lead the development and execution of go-to-market strategies for products and solutions.
• Partner cross-functionally with product, sales, customer success, and marketing to drive alignment and business impact.
• Conduct market, buyer, and competitive research to inform positioning, messaging, and growth opportunities.
• Plan and support product launches, including communications, enablement, and cross-functional coordination.
• Create content that supports the buyer journey and sales conversations, and enable sales/partner teams with tools and training.
• Use data, analytics, and AI-enabled tools to improve decision-making, scale programs, and measure marketing performance.

Requirements

• 10+ years of B2B technology or healthcare technology marketing experience, including 5+ years in marketing leadership/management roles.
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact.
• Strong product marketing experience: positioning, messaging, launches, market research, competitive intelligence, and sales enablement.
• Ability to translate complex products and market insights into clear narratives for buyers, customers, and internal stakeholders.
• Demonstrated cross-functional partnership with product management, sales, customer success, engineering, and demand generation teams.
• Strong analytical skills using data and KPIs to guide strategy and measure performance.

Culture & Benefits

• Remote-first culture with camera/video capability required for virtual meetings.
• Competitive salary with bonus structure; generous HSA company contribution; healthcare, vision, and dental benefits; 401k match.
• Unlimited PTO for salaried associates plus 9 paid holidays.
• Wellness reimbursement up to $250/year and education reimbursement.
• Paid parental leave for both birth and adoptive parents.

Hiring process

• Recruiter recorded video pre-screen.
• Video interviews/panel interviews with leadership (Chief Growth Officer, Vice President Go to Market, Chief Product Officer).