Vice President, Marketing (SaaS)

TL;DR

Vice President, Marketing (SaaS): Leading the global marketing organization to drive revenue growth and market expansion with an accent on Product-Led Growth (PLG) methodologies and AI-driven product storytelling. Focus on defining strategic positioning, scaling into the mid-market segment, and optimizing core SaaS metrics to translate product momentum into pipeline.

Location: Must be based in one of the following US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

Company

hirify.global provides simple and secure device management solutions for IT teams, backed by top-tier private equity firms.

What you will do

• Develop and execute the overall marketing strategy aligned with company goals and vision.
• Track and optimize core SaaS metrics including CAC payback, conversion rates, and marketing-driven ARR.
• Collaborate with product, sales, and engineering teams to ensure alignment on launches and GTM motions.
• Lead and mentor marketing teams to foster a high-performance, inclusive environment.
• Leverage PLG methodologies to maximize user acquisition, activation, and retention.
• Drive mid-market expansion and articulate the value of AI-integrated product capabilities.

Requirements

• Must be based in one of the approved US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.
• Proven track record in senior marketing leadership roles within the tech or SaaS industry.
• Deep expertise in Product-Led Growth (PLG) strategies and scalable growth execution.
• Strong analytical mindset with proficiency in SaaS metrics and data-driven decision making.
• Exceptional communication skills for cross-functional collaboration at the executive level.
• Experience leading and mentoring marketing teams in high-growth environments.

Nice to have

• Experience marketing to IT professionals or in the endpoint management space.
• Demonstrated experience crafting AI product narratives for technical audiences.
• Prior experience scaling a SaaS company from SMB into the mid-market segment.
• Experience working within a PE-backed company.

Culture & Benefits

• 4-Day Work Week.
• 100% premium coverage for medical, dental, and vision for employees and dependents.
• Equity participation.
• Flexible Paid Time Off policy.
• 6% company match on 401(k) deferrals.
• Comprehensive insurance coverage including disability and life insurance.