Measurement & Ad Operations Lead (Marketing)

TL;DR

Measurement & Ad Operations Lead (Marketing): Managing the technical execution and quality control of measurement across all digital marketing channels with an accent on tracking, tagging, and offline conversion pipelines. Focus on ensuring data integrity, maintaining compliance standards, and collaborating with cross-functional teams to optimize marketing performance.

Location: Must be based in the United States

Company

hirify.global is a tech-enabled growth marketing firm that combines consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for leading companies.

What you will do

• Own the implementation of online tracking across digital channels including Google Ads, Meta, and DSPs.
• Build and maintain GTM containers, server-side tracking configurations, and event schemas.
• Implement and QA conversion tracking, including primary, secondary, and offline conversions.
• Manage CRM and call tracking integrations such as Salesforce, HubSpot, and CallRail.
• Support HIPAA-compliant measurement setups and ensure data flows remain secure and accurate.
• Collaborate with Data Engineering and Analytics teams to align tracking with reporting structures.

Requirements

• 3+ years of experience in digital marketing tracking or ad operations.
• Advanced experience with Google Tag Manager (client-side required, server-side preferred).
• Strong understanding of Google Ads conversion tracking and offline conversion imports.
• Familiarity with Meta CAPI and event prioritization.
• Experience working with CRM integrations and form tracking.
• Strong QA mindset and ability to troubleshoot tracking issues independently.

Nice to have

• Understanding of HIPAA-compliant marketing environments.

Culture & Benefits

• People-first firm valuing diversity and inclusion.
• Opportunity to work with proprietary technology and data-driven marketing strategies.
• Collaborative environment working across media, engineering, and analytics teams.
• Commitment to innovation, integrity, and results-driven growth.