Digital Media Manager (Performance Marketing)

TL;DR

Digital Media Manager (Performance Marketing): Managing and optimizing end-to-end paid media campaigns across Google, Meta, TikTok, and CTV platforms with an accent on campaign execution, scaling, and ROI. Focus on optimizing ROAS/CPA, data-driven decision-making using Google Analytics and Looker Studio, and managing multi-platform budgets.

Location: Remote (Must be based in Brazil, Mexico, or Colombia). Working hours: U.S. Business Hours

Company

hirify.global is a growth-oriented organization focused on performance-driven digital media and candidate sourcing.

What you will do

• Own and manage paid media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and CTV platforms.
• Optimize bids, budgets, audiences, and creatives to maximize ROAS, CPA, and CPL.
• Build and maintain performance dashboards using Looker Studio and Google Analytics to translate data into actionable insights.
• Manage campaign pacing, forecasting, and efficient spend allocation aligned with business goals.
• Collaborate with creative and analytics teams to ensure media execution aligns with broader revenue goals.
• Test new strategies, creative formats, and optimization frameworks to support scalability.

Requirements

• 10+ years of hands-on experience in digital media buying and paid advertising.
• Deep expertise in Google Ads and Meta Ads, including paid search and social.
• Advanced proficiency with Google Analytics, Google Tag Manager, and Looker Studio.
• Must be based in Brazil, Mexico, or Colombia.
• Ability to work according to U.S. Business Hours.
• Strong Excel/Google Sheets skills for performance analysis and forecasting.

Nice to have

• Experience scaling large multi-platform advertising campaigns in agencies or growth marketing environments.
• Knowledge of programmatic media buying and attribution models.
• Experience with TikTok Ads, Snapchat Ads, and CTV advertising.

Culture & Benefits

• Full ownership of multi-platform paid media campaigns.
• Remote flexibility with performance-focused teams.
• Exposure to advanced analytics and large-scale campaign optimization.
• Career growth opportunities into Senior Media Buying or Performance Marketing Director roles.

Hiring process

• Initial Phone Screen.
• Video Interview with Recruiter.
• Final Interview.