Senior Product Marketing Manager (Life Sciences)

TL;DR

Senior Product Marketing Manager (Life Sciences): Leading the go-to-market strategy and technical narrative for the Luminex Licensed Technology Group with an accent on translating complex scientific workflows into compelling value propositions. Focus on architecting integrated campaigns, driving partner adoption, and enabling global commercial teams to accelerate revenue outcomes.

Location: Remote role with 20% travel required for Austin office visits, trade shows, and customer visits.

Company

hirify.global is a global leader in immunodiagnostic and molecular diagnostic solutions, dedicated to advancing science to improve patient outcomes worldwide.

What you will do

• Define and operationalize go-to-market strategies, including segmentation, targeting, and commercialization plans.
• Translate complex scientific and technical concepts into differentiated, customer-centric value propositions.
• Architect integrated marketing programs across SEM, content, and partner channels to drive pipeline and adoption.
• Lead launch excellence for new products and assays, aligning cross-functional teams on objectives and metrics.
• Equip global commercial teams with strategic sales enablement tools, training, and battle cards.
• Set tradeshow strategy and cultivate KOL relationships to maximize brand visibility and platform credibility.

Requirements

• Bachelor’s degree in Biology, Chemistry, or Engineering (MBA preferred).
• 10+ years of experience in product marketing, product management, or business development within Life Sciences, Pharma, or Diagnostics.
• Deep understanding of analytical workflows, IVD markets, and drug development processes.
• High proficiency in Salesforce, marketing automation (Marketo/Pardot), and Google Analytics.
• Proven ability to manage multiple priorities and deliver measurable commercial outcomes.
• Must be eligible to work in the country of employment.

Culture & Benefits

• Opportunity to contribute directly to solutions that improve global patient care.
• Entrepreneurial environment that values agility, innovation, and collaboration.
• Comprehensive health benefits, retirement plans, and financial wellbeing support.
• Commitment to a people-centered culture focused on inclusion and continuous development.
• Annual incentive program eligibility based on individual and organizational performance.