VP, Brand Strategy (Healthcare)

TL;DR

VP, Brand Strategy (Healthcare): Leading end-to-end brand strategy and strategic foundations for healthcare and life sciences clients with an accent on positioning, messaging architecture, and go-to-market strategy. Focus on translating complex insights into actionable creative briefs and driving measurable business impact through cross-functional leadership.

Location: Hybrid role based in New York, NY; Chicago, IL; Philadelphia, PA; Toronto, ON; or Washington DC.

Company

hirify.global is a healthcare advisory and marketing firm dedicated to forging unconventional connections to ensure every patient is identified, treated, and supported.

What you will do

• Lead end-to-end brand strategy across key accounts, owning direction and quality of output.
• Define brand, go-to-market, and creative strategy, including positioning and messaging architecture.
• Facilitate client workshops, strategic discussions, and high-level presentations.
• Translate research, audience needs, and business objectives into actionable plans and briefs.
• Partner cross-functionally with Creative, Medical, Media, and Analytics teams to ensure strategic alignment.
• Manage, mentor, and develop junior strategy team members.

Requirements

• 10+ years of experience in brand strategy or strategic planning.
• Experience in healthcare, pharma, life sciences, or highly regulated industries.
• Proven ability to independently lead strategy across complex accounts.
• Expertise in developing brand positioning, messaging, and campaign strategy.
• Strong storytelling, facilitation, and presentation skills.