Shopper Marketing Manager (FMCG)

TL;DR

Shopper Marketing Manager (FMCG): Developing and executing shopper activation strategies for Retail and Out-of-home environments with an accent on consumer journey thinking and ROI optimization. Focus on creating end-to-end shopper plans, partnering with external agencies, and analyzing post-activation data to drive brand growth.

Location: Hybrid (Benelux)

Company

Leading global food & beverage company and B-Corp certified organization dedicated to bringing health through food to as many people as possible.

What you will do

• Develop impactful shopper activation strategies to achieve brand and customer growth objectives.
• Define creative, out-of-the-box activation materials to engage shoppers throughout the full activation funnel.
• Partner with external agencies to develop, produce, and install POS materials and organize experiential activations.
• Analyze post-activation reports to capture learnings and optimize future strategic plans.
• Collaborate closely with Brand, Key Account, and Category managers to align Marketing and Customer Development activations.

Requirements

• First experience in FMCG or retail, ideally within Shopper Marketing, Trade Marketing, or Sales.
• Fluent proficiency in Dutch, French, and English.
• Strong project management skills with a proactive, hands-on approach in fast-paced environments.
• Deep curiosity and understanding of consumer journey thinking and modern shopping trends.
• Excellent communication skills and ability to collaborate effectively in a broad network.

Culture & Benefits

• Hybrid working environment providing flexibility for teams.
• Vibrant and international work atmosphere with support for skill development.
• Opportunity to build an impactful career aligned with personal aspirations.
• B-Corp certified company meeting high standards of social and environmental performance.
• Culture based on Humanism, Openness, Proximity, and Enthusiasm.