Performance Marketing Specialist (Legaltech)

TL;DR

Performance Marketing Specialist (Legaltech): Developing impactful content and digital campaigns for global legal software products with an accent on storytelling, visual creativity, and multi-channel distribution. Focus on crafting compelling narratives, managing localization workflows, and optimizing performance tracking across European markets.

Location: Hybrid (Milan, Italy)

Company

hirify.global is a global leader in information services and solutions for professionals, specifically within the legal software business unit.

What you will do

• Develop impactful content and marketing collateral for global campaigns in collaboration with Product Marketing.
• Create visually compelling graphics and written content to elevate brand awareness and engagement.
• Manage localization workflows, including translation and production of assets like emails, landing pages, and infographics.
• Plan and schedule social media posts across LinkedIn and Facebook to consolidate cross-channel strategy.
• Coordinate multimedia packages, such as brochures and videos, and maintain project documentation.
• Track and analyze the performance of marketing initiatives to optimize messaging and campaigns.

Requirements

• Degree in Marketing, Communications, or a related field.
• 3+ years of experience in copywriting and content production, preferably in B2B SaaS or legal tech.
• Fluent in English.
• Solid understanding of digital marketing, content development, and visual art direction.
• Proficiency in MS Office; knowledge of Google Analytics, InDesign, Canva, Figma, or Miro is a plus.
• Must be based in or able to work in a hybrid model in Milan, Italy.

Nice to have

• Additional languages such as French, Dutch, German, Spanish, or Italian.
• Experience with video editing tools.

Culture & Benefits

• Hybrid working model with flexible start and end times to support work-life balance.
• Meal vouchers worth €8.
• Access to top-tier technological training and the internal #GROW learning program.
• Opportunities to participate in international and cross-functional projects.
• Online well-being programs and a comprehensive welfare platform.

Hiring process

• Interviews designed to assess individual skills and authenticity (use of AI tools is strictly prohibited).
• Includes in-person interviews at the hirify.global office.