Marketing Manager (FMCG)

TL;DR

Marketing Manager (FMCG): Leading the development and execution of the More Nutrition brand strategy for the Italian market with an accent on 360° campaigns and retail media. Focus on driving brand awareness, managing local agencies, and optimizing the D2C and retail consumer journey.

Location: Remote (Must be based in Italy)

Company

hirify.global is an innovative provider of sports nutrition products, managing the successful brands ESN and More Nutrition.

What you will do

• Develop and execute the Italian brand and marketing strategy aligned with global direction and local consumer insights.
• Plan and lead 360° integrated campaigns across all relevant channels, including mass media and influencers.
• Define the local product portfolio focus based on market needs and opportunities.
• Manage external agencies to ensure timely and high-quality execution of brand-compliant assets.
• Track brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement.
• Lead retail media and shopper marketing initiatives with key Italian retailers for both online and in-store presence.

Requirements

• 4–6 years of experience as a Brand or Marketing Manager in FMCG, managing 50m+ revenue.
• Must be based in Italy.
• Expertise in brand building and integrated campaigns within the Italian market.
• Hands-on experience in D2C environments and social media platforms like Meta and TikTok.
• Fluent in English and Italian (both written and spoken).
• Strong project management skills and ability to collaborate cross-functionally.

Culture & Benefits

• Flexible working hours and remote work options.
• Workation opportunities.
• 28 days of annual vacation.
• Attractive employee discounts.
• Diverse and inclusive culture within a fast-growing team.