Head of Demand Generation (LegalTech)

TL;DR

Head of Demand Generation (LegalTech): Building and scaling the US B2B deal origination engine for law firm acquisitions with an accent on quantitative market segmentation and multi-channel demand generation. Focus on designing account-based marketing (ABM) campaigns, optimizing the lead funnel for M&A, and positioning hirify.global as a leader in AI-native legal services.

Location: On-site in New York City (5 days per week)

Salary: $180,000 – $250,000 + Bonus + Equity

Company

An AI-native regulated law firm reinventing the legal industry through a bespoke AI operating system.

What you will do

• Build a quantitative model of the US law firm market, segmenting by practice area, size, and revenue.
• Own the end-to-end B2B demand generation strategy to drive qualified deal flow for the M&A team.
• Design and execute multi-channel account-based campaigns across paid, outbound, email, and social.
• Develop a content strategy focusing on succession planning and the impact of AI on legal practice.
• Establish reporting infrastructure for pipeline attribution and cost per qualified opportunity.
• Collaborate with SDRs and M&A teams to build outbound assets and lead handoff processes.

Requirements

• Proven track record in B2B SaaS demand generation, growth, or deal origination.
• Experience building scalable programs that generate measurable qualified pipeline.
• Highly quantitative approach to market scoring and data-driven decision making.
• Deep expertise in ABM, outbound, paid channels, and CRM systems.
• Experience marketing to business owners or high-consideration B2B audiences.
• Ability to operate in a fast-paced, high-growth startup environment.

Nice to have

• Experience with M&A deal flow, roll-ups, or partner recruitment.
• Background in legal, professional services, or marketplace businesses.
• Experience working at an AI-first startup.
• Familiarity with the US legal market.

Culture & Benefits

• Healthcare: Premium plan with 100% employee and 50% dependent cover.
• Time off: 20 days vacation plus 11 Federal holidays and 1 birthday leave day.
• Financials: 401k with matching contributions up to 2%.
• Ownership: Equity options in hirify.global LTD.

Hiring process

• Introductory call with the Talent team.
• 1:1 interview with the CEO/Co-founder.
• Cross-functional interview with the MD North America and Head of Brand.
• Values interview with one of the Founders.