Demand Gen Manager (AI)

TL;DR

Demand Gen Manager (AI): Defining and driving the go-to-market strategy for an enterprise AI platform in the grocery sector with an accent on precision-based demand generation and account-driven programs. Focus on building a modern, AI-powered demand engine, optimizing channel investment, and partnering with sales to convert engagement into pipeline.

Location: Remote (Must reside in AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, or WI)

Salary: $158,400 – $237,600 OTE

Company

hirify.global is an AI-driven platform dedicated to reducing food waste in the grocery industry through advanced technology and enterprise-grade solutions.

What you will do

• Execute demand generation strategy across paid media, email, ABM/ABX, and content distribution.
• Build account-driven GTM programs utilizing AI-driven personalization and signal-based activation.
• Manage the end-to-end webinar program and oversee trade show/field event strategy.
• Partner with RevOps to evolve the marketing stack and implement AI-native tools.
• Define KPIs and build full-funnel reporting to track pipeline performance and ROI.
• Collaborate closely with Sales and PMM to ensure alignment on buyer targeting and messaging.

Requirements

• 6+ years of demand generation experience in enterprise B2B SaaS.
• Must reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, or WI.
• Proven experience setting demand strategy and managing investment allocation.
• Hands-on experience with HubSpot, LinkedIn, and Google Ads.
• Demonstrated success leading Tier 1 events and webinar programs.
• Strong writing skills for campaign copy, emails, and landing pages.

Nice to have

• Experience selling into defined, named-account markets.
• Deep understanding of AI-native marketing stacks and workflows.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage with majority of premiums paid.
• 401(k) program with company match and meaningful equity.
• Flexible paid time off and home office/coworking stipends.
• Annual professional development budget for continuous learning.
• Monthly stipends for wellness and telecommunications.
• Supportive environment focused on eliminating food waste and social impact.