Growth Marketing Lead (Fintech)

TL;DR

Growth Marketing Lead (Fintech): Owning and executing the full-funnel marketing strategy for a B2B SaaS accounting platform with an accent on lead generation, sales enablement, and conversion optimization. Focus on building marketing engines from scratch, managing HubSpot and WordPress ecosystems, and driving pipeline growth in a fast-paced environment.

Location: Must be based in or able to commute to Fort Lauderdale, FL (Onsite, Mon-Fri)

Compensation: $85,000–$100,000 annually

Company

hirify.global is a VC-backed, tech-forward fintech company providing bookkeeping, accounting, and tax services to small businesses through proprietary technology and AI-driven solutions.

What you will do

• Develop and own the end-to-end B2B marketing strategy from awareness to conversion.
• Build and optimize lead generation programs to deliver a qualified sales pipeline.
• Manage and optimize the HubSpot instance, including workflows, lead scoring, and reporting.
• Own the WordPress website, focusing on landing page creation and conversion rate optimization.
• Create sales enablement materials to empower the sales team and accelerate deal closures.
• Manage B2B social media channels to build audience and generate inbound interest.

Requirements

• Minimum 4 years of B2B marketing experience, with at least 2 years in a SaaS environment.
• Must be able to work onsite in Fort Lauderdale, FL, Monday through Friday.
• Hands-on expertise with HubSpot (workflows, automation, reporting).
• Deep proficiency in WordPress for web management and conversion optimization.
• Strong understanding of funnel architecture and lead generation mechanics.
• Proven ability to build strategy independently and execute with precision.

Nice to have

• Experience with paid media (LinkedIn Ads, Google Ads).
• Familiarity with Account-Based Marketing (ABM) strategies.
• Basic graphic design skills (Canva, Figma).
• Background in FinTech, Accounting, or Finance industries.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance.
• 401(k) plan with employer matching.
• Generous PTO and paid holidays.
• Healthy work-life balance with a consistent Monday-Friday schedule.
• On-site gym and complimentary team lunch every Friday.