Paid Ads Specialist (Performance Marketing)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Paid Ads Specialist (Performance Marketing): Developing and executing high-performing digital advertising campaigns across Google, Meta, and LinkedIn with an accent on ROI, lead generation, and scalable growth. Focus on campaign strategy, data-driven optimization of CPA and ROAS, and managing the full funnel from targeting to reporting.
Location: Remote (Must be available to work during U.S. business hours)
Company
is a performance-focused organization dedicated to driving measurable growth through strategic digital advertising.
What you will do
- Develop and execute comprehensive paid advertising strategies aligned with business objectives.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Conduct audience research, keyword analysis, and targeting strategy to maximize campaign reach.
- Create, test, and optimize ad creatives, copy, and landing pages to improve conversion rates.
- Monitor daily performance metrics including CTR, CPC, CPA, and ROAS to ensure efficiency.
- Prepare detailed performance reports and provide actionable insights to marketing leadership.
Requirements
- Proven experience managing paid ad campaigns (Google Ads and Meta required).
- Strong understanding of PPC metrics, attribution models, and conversion tracking.
- Hands-on experience with Google Analytics and Google Tag Manager.
- Strong analytical skills with the ability to make data-driven decisions.
- Excellent communication, organization, and project management skills.
- Must be comfortable working remote during U.S. business hours.
Nice to have
- Experience with additional platforms like YouTube, LinkedIn Ads, or TikTok Ads.
- Familiarity with automation tools, scripts, and dynamic campaigns.
- Experience with landing page optimization and funnel strategy.
- Knowledge of remarketing and multi-touch attribution.
Culture & Benefits
- Fully remote role with strong ownership and autonomy.
- Work in a data-driven, performance-focused environment.
- Direct impact on revenue, leads, and ROI growth.
- Opportunity to test, experiment, and optimize at scale.
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