Paid Media Specialist (B2B)

Location: Waltham, Massachusetts, United States; hybrid or remote work depending on location

Salary: $70,000–$85,000 annual salary

Company

hirify.global is a growth-focused go-to-market agency providing sales, marketing, revenue operations, demand generation, digital marketing, website development, CRM optimization, and GTM systems support for B2B organizations.

What you will do

• Build, launch, and maintain paid campaigns across LinkedIn Campaign Manager and Google Ads, including Search, Display, and Performance Max.
• Manage 6sense by creating dynamic segments, mapping account tiers, monitoring intent signals, and activating target account lists.
• Translate marketing roadmaps into tactical media plans with Marketing Strategists.
• Optimize budgets, bids, keywords, and creative through daily monitoring and A/B testing.
• Deploy creative and copy with accurate UTM tagging, landing-page tracking, and persona alignment.
• Report on campaign performance using Google Analytics 4, Salesforce, and HubSpot to connect account engagement with pipeline outcomes.

Requirements

• 3+ years of hands-on experience executing B2B paid media and ABM campaigns.
• Daily operational expertise with Google Ads, LinkedIn Campaign Manager, and 6sense or Demandbase.
• Experience building campaigns, organizing ad groups, troubleshooting tracking pixels, and managing detailed budgets.
• Strong proficiency with Google Analytics 4, UTM tagging, and conversion tracking through HubSpot or Salesforce.
• High attention to detail and strong communication skills for collaborating with Senior Strategists.

Culture & Benefits

• Hybrid or remote work options depending on location.
• Health, vision, dental, life, and disability insurance.
• Paid maternity and paternity leave, paid time off, and 14 paid holidays.
• 401(k) matching and additional health and wellness benefits.
• Company laptop, full technology stack, and other work resources provided.
• Work-life balance and a positive company culture.