Digital Marketing Manager/Director

TL;DR

Digital Marketing Manager/Director (B2B): Own full digital presence and demand generation to drive business growth and brand awareness with an accent on LinkedIn and Google Ads performance, SEO/content strategy, and marketing automation for MQL-to-SQL conversion. Focus on building multi-channel campaigns, attribution, and reporting that improve pipeline contribution and conversion rates.

Location: Remote (USA)

Company

hirify.global is a cybersecurity-focused company building identity and access management solutions.

What you will do

• Plan, execute, and optimize demand generation and paid media campaigns on LinkedIn (primary) and Google Ads, including audience targeting, budget allocation, bidding strategy, A/B testing, and ROI reporting.
• Drive SEO and content marketing by managing the blog/editorial calendar, improving on-page and technical SEO, coordinating IAM-focused content, and repurposing content across formats.
• Own marketing automation and email workflows in Salesforce Account Engagement (Pardot): list management, segmentation, lead scoring, nurture flows, event/product email campaigns, and Salesforce CRM hygiene.
• Manage hirify.global LinkedIn presence (organic and sponsored), including content calendar, post copy, scheduling, and support for executive thought leadership.
• Run webinars and digital events end-to-end, including promotion, platform management, lead capture, and attribution for virtual and co-branded events.
• Build multi-channel analytics and reporting dashboards (MQLs, CPL, pipeline influence, channel ROI) and manage contractors/vendors for design, content, landing pages, and ad support.

Requirements

• 5+ years of hands-on digital marketing experience in a B2B environment with direct ownership of demand generation results.
• Proven experience with LinkedIn Ads and Google Ads, including campaign setup, optimization, and ROI reporting.
• Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent).
• Working knowledge of SEO (keyword research, on-page optimization) and comfort interpreting analytics.
• Proficiency with Google Analytics (GA4) and ability to build reports from raw data.
• Strong written communication and ability to manage multiple campaigns in a lean, end-to-end ownership environment.

Nice to have

• Experience with marketing technology or cybersecurity products/services and familiarity with IAM concepts (IGA, PAM, zero trust, CIAM).
• Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process.
• Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows.
• Webinar platform experience (BrightTalk, ON24, Zoom Webinars) and experience managing contractors via Upwork.

Culture & Benefits

• Remote work based in the USA.
• Lean environment with end-to-end ownership of the marketing function.
• Performance measured by pipeline contribution, lead generation, and conversion rate improvements.
• Use of AI and marketing automation platforms to maximize budget efficiency.