Senior Manager, Brand Marketing (Gamedev)

TL;DR

Senior Manager, Brand Marketing (Gamedev): Developing and executing comprehensive brand strategies for a new blockbuster sports IP with an accent on global audience segmentation, cultural relevance, and industry-defining creative campaigns. Focus on building brand identity, managing cross-functional studio partnerships, and driving market prioritization to establish a unique voice in the sports gaming category.

Location: London, England, United Kingdom (Hybrid)

Company

hirify.global is a leading publisher of iconic, culture-shaping video games, currently expanding its sports division to redefine the future of sports gaming.

What you will do

• Shape long-term brand strategy, including mission, vision, and positioning to establish a definitive market foothold.
• Develop and validate evergreen audience segmentation in partnership with insights teams.
• Lead the development of brand-defining campaigns in collaboration with internal stakeholders and top-tier creative agencies.
• Oversee priority market strategy, balancing global scale with local cultural nuance.
• Collaborate with studio and partnership teams to integrate authentic brand experiences into the game environment.
• Manage the brand budget and provide direct line management and mentorship to team members.

Requirements

• Proven experience in brand marketing, ideally within influential popular culture brands.
• Must be based in or able to work from London, UK.
• Strong strategic influence with the ability to align diverse stakeholders and drive executive-level decisions.
• Deep appreciation for regional differences, cultural nuances, and international market dynamics.
• Exceptional communication skills with a high level of receptivity to feedback.
• Demonstrated ability to manage and extract world-class output from creative agencies.

Nice to have

• Experience working within the pre-production phase of major unannounced entertainment or gaming IP.
• Experience collaborating directly with game developers and studio leadership to translate product features into cultural narratives.

Culture & Benefits

• Opportunity to impact the future of a major sports video game franchise.
• Collaborative environment working across studio, publishing, and geographic boundaries.
• Commitment to professional growth, skills acquisition, and career development.
• Equal opportunity employer with support for reasonable accommodations.