Senior Director, Product & Integrated Brand Marketing (Consumer Products)

TL;DR

Senior Director, Product & Integrated Brand Marketing (Consumer Products): Leading product and integrated brand marketing for hirify.global's consumer portfolio with an accent on positioning, GTM strategy, and full-funnel campaigns. Focus on translating complex product capabilities into compelling narratives and scaling team effectiveness through AI and data-driven optimization.

Location: Must be based in the United States (Hybrid)

Salary: $150,015.00 - $326,390.00/yr

Company

hirify.global is one of the internet's most iconic consumer brands, reaching hundreds of millions of people globally through a portfolio of daily-use products.

What you will do

• Develop positioning, messaging, and value proposition frameworks for consumer-facing products.
• Partner with Product and business leaders to execute go-to-market (GTM) strategies and launch plans.
• Lead full-funnel integrated marketing programs across owned, earned, and paid channels.
• Collaborate with Creative and Communications teams to deliver cohesive brand experiences.
• Manage and mentor a high-performing marketing team, optimizing workflows using AI and automation.
• Analyze performance metrics and customer research to refine product storytelling and growth.

Requirements

• 12+ years of experience in product marketing, integrated marketing, or brand marketing.
• Proven track record of developing GTM strategies for consumer-facing products.
• Experience leading high-performing, cross-functional teams.
• Strong analytical mindset with the ability to use data to inform strategic decisions.
• Exceptional storytelling and executive influence skills.
• Must be based in the United States.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive healthcare and a great 401k plan.
• Backup childcare and education stipends.
• Inclusive culture with 11 employee resource groups (ERGs).
• Equal opportunity workplace focused on diversity and accessibility.