Senior Director, Marketing Operations (B2B SaaS/AI)

TL;DR

Senior Director, Marketing Operations (B2B SaaS/AI): Architecting and optimizing global marketing operations, processes, and MarTech stack for a B2B SaaS company, leveraging AI and data for efficiency and revenue growth. Focus on strategic operational planning, GTM execution, MarTech roadmap, and leading a team to drive data-driven decision-making and cross-functional alignment.

Location: Hybrid role, based in Raleigh, New York City, or Tel Aviv.

Salary: $190,000–$225,000 OTE including salary and variables.

Company

hirify.global, an SAP company, pioneers a Digital Adoption Platform to enhance technology adoption and digital transformation for businesses.

What you will do

• Architect and optimize global marketing operating models and processes, including campaign execution, lead lifecycle, routing, scoring, and attribution.
• Manage and optimize the MarTech ecosystem (CRM, MAP, ABX/intent), MarTech roadmap, and vendor strategy.
• Drive implementation of generative AI and Agentic AI for GTM use cases, research, routing, and predictive modeling.
• Manage departmental budgets, resource allocation, and track marketing KPIs, LCV, and CAC.
• Develop and maintain reporting frameworks for marketing performance, ROI, and forecasts.
• Lead and mentor a team of Marketing Operations professionals, fostering a collaborative culture.

Requirements

• 12+ years of progressive experience in Marketing Operations, Revenue Operations (RevOps), or a related GTM role within the B2B SaaS/software industry.
• 5+ years of direct people leadership experience, with a proven track record of managing and scaling high-performing teams.
• Expert-level proficiency in marketing strategies, tactics, and technologies (marketing automation, CRM data governance, analytics).
• Proven track record of managing global departmental budgets and optimizing resource allocation.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities.
• Excellent English communication and stakeholder management skills.

Culture & Benefits

• Hybrid work schedule combining remote and onsite collaboration.
• Focus on diversity, equity, and inclusion with inclusive programs and initiatives.
• Opportunities for continuous learning and professional development.
• Wellness programs including quarterly reimbursements, BrightBreaks, and Wellness Month.
• Health coverage options and generous annual leave policy tailored to regional standards.
• Robust retirement contributions and RefreshMe Days for work-life balance.