Creative Director, Performance Marketing (AI)

TL;DR

Creative Director, Performance Marketing (AI): Driving the creative quality and strategic direction of paid media campaigns across Meta, YouTube, and CTV with an accent on the intersection of organic and paid media. Focus on building creative testing frameworks, optimizing full-funnel conversion, and leveraging AI-enabled workflows to scale ad production.

Location: On-site in San Francisco, California

Salary: $190,000–$200,000 USD plus equity

Company

AI-native system for local businesses, starting with restaurants, designed to automate growth and operations for small business owners.

What you will do

• Produce and direct creative assets for Meta, YouTube, CTV, lifecycle, and CRO with substantial annual budgets.
• Manage the P&L impact of campaigns, ensuring a coherent customer journey from impression to activation.
• Establish and lead a creative testing framework, including writing hooks, scripts, and concepts for sprints.
• Oversee QC processes for in-house and contractor creatives to maintain high-volume quality standards.
• Develop an organic-to-paid pipeline to adapt top organic performers for paid channels.
• Collaborate with growth teams on performance analytics to iterate and optimize best-performing assets.

Requirements

• 5+ years of experience in creative direction for performance marketing.
• Proven portfolio of performance creative across Meta, YouTube, and CTV.
• Data fluency to translate campaign performance insights into creative direction.
• Experience building scalable creative testing frameworks and production pipelines.
• Proficiency in full-funnel creative (ads, landing pages, email, CRO).
• Must be based in San Francisco, California.

Nice to have

• Active use of AI-enabled tools, automation, and workflows.

Culture & Benefits

• Comprehensive health coverage.
• Unlimited PTO.
• Generous pre-IPO equity package.
• Remote-first company culture (despite this role being on-site).

Hiring process

• Recruiter and Hiring Manager screens.
• Technical interview focused on performance creative and strategic thinking.
• Compensated paid project involving copywriting and creative briefing.
• Leadership interviews and a final round with a C-suite executive.