Demand Generation Manager - Paid Social (SaaS)

Location: Hybrid in Draper, Utah, with in-office work on Monday, Wednesday, and Friday

Company

hirify.global is a fast-growing SaaS company building practice management software for accounting firms, backed by $70 million in Series C funding.

What you will do

• Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms, with supporting Google Ads activity.
• Build and maintain matched, custom, lookalike, ICP, ABM, retargeting, and suppression audiences using firmographic, intent, and CRM data.
• Run structured tests across audiences, creative, offers, placements, and landing pages, documenting results and scaling winning approaches.
• Connect platform, HubSpot, Salesforce, multi-touch, and self-reported attribution data to MQLs, SQLs, pipeline, and net new revenue.
• Own media budgets, forecasting, pacing, reallocations, creative requests, ad copy, and campaign messaging.
• Collaborate with demand generation, content, product marketing, sales, and RevOps, while using AI for research, copy variants, creative concepts, and performance analysis.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of hands-on paid media experience, with a strong focus on paid social in B2B or B2C environments.
• Deep expertise in campaign architecture, bidding, conversion tracking, pixels, CAPI, platform reporting, and audience management.
• Strong analytical skills across advertising platforms, HubSpot, Salesforce, and spreadsheets, including attribution and efficiency metrics.
• Experience managing media budgets and reporting on CPL, cost per MQL and SQL, CAC, and pipeline per dollar.
• Ability to write persuasive ad copy, prepare actionable creative briefs, collaborate cross-functionally, and use AI tools to build recurring demand generation workflows.

Nice to have

• Google Ads experience.
• Experience with influencers, creators, or community sponsorships.

Culture & Benefits

• Flexible paid time off and 10 company holidays.
• Medical, dental, vision, HSA matching, and mental health support.
• 401(k) matching at 100% up to 3% of contributions, with immediate eligibility and full vesting.
• Paid new parent and birthing parent leave, life insurance, and disability coverage.
• Peer recognition, company events, employee resource groups, and a fully stocked kitchen.
• Values emphasize ownership, customer impact, curiosity, candor, and fast startup-style execution.

Hiring process

• Application review followed by a 20-minute call with the People Team.
• Interview with the Hiring Manager, followed by 1–3 additional interview rounds depending on the role.
• Final interview.