Marketing Analytics Manager (SaaS)

TL;DR

Marketing Analytics Manager (SaaS): Developing and owning the measurement framework and performance reporting for the marketing organization with an accent on funnel metrics, ROI analysis, and data storytelling. Focus on building automated BI dashboards, optimizing attribution logic, and translating complex data into strategic recommendations for leadership.

Location: Remote (USA)

Salary: $107,000 - $117,000 USD

Company

A global fundraising platform providing seamless donation technology for leading nonprofits and NGOs worldwide.

What you will do

• Define and own marketing funnel metrics, including MQLs, pipeline contribution, and channel ROI across the organization.
• Build and automate performance dashboards for leadership and channel owners using HubSpot, Salesforce, and BI tooling.
• Develop executive-level reporting and narratives that translate marketing performance into actionable investment decisions.
• Operationalize a measurement framework for marketing tests and pilots, defining success metrics and delivering what-if analyses.
• Maintain campaign tracking infrastructure, including UTM conventions, CRM setup, and attribution logic.
• Actively integrate AI tools into daily workflows to accelerate data analysis, synthesis, and reporting.

Requirements

• 5+ years of experience in marketing analytics or performance insights, ideally within B2B SaaS.
• Strong proficiency with BI tools and experience building complex dashboards from scratch.
• Deep understanding of marketing tech stacks and how data flows between systems.
• Ability to translate complex analyses into clear business narratives for non-technical audiences.
• Must be eligible to work in the US (based on 401k, HSA/FSA benefit offerings).
• Proven fluency in using AI tools to enhance the quality and speed of analytical work.

Nice to have

• Experience with multi-touch attribution models in a multi-channel B2B environment.
• Knowledge of ABM measurement and account-level reporting.
• Experience supporting marketing planning and forecasting at a leadership level.
• Exposure to data enrichment tools such as Clearbit or ZoomInfo.

Culture & Benefits

• 100% company-paid health, dental, and vision insurance for employees.
• 401(k) plan with company match and provided FSA and HSA spending accounts.
• Generous home office stipend to support a fully remote workspace.
• Comprehensive leave policy including 20 vacation days, 5 sick days, and paid parental leave.
• Annual professional development stipend for workshops, courses, and seminars.
• Charitable giving program and paid volunteer time off with registered non-profits.