Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Managing and executing marketing campaigns for the DACH and BENELUX regions to drive brand awareness and lead generation for the AV1 robot with an accent on content localization and demand generation. Focus on multi-channel campaign management, optimizing MQL conversion rates, and aligning marketing activity with sales goals.

Location: Based in Munich with a hybrid working model

Company

hirify.global is an EdTech scale-up building human-centered technology, such as the AV1 robot, to ensure children with health or mental challenges can maintain their presence and connection in school.

What you will do

• Adapt and deliver the DACH and BENELUX marketing strategies to align with global objectives and local business needs.
• Plan and execute multi-channel campaigns across email, content, webinars, and events to drive lead generation.
• Localize all marketing content for regional audiences while maintaining global brand consistency.
• Oversee regional budgets and track key performance indicators including MQLs, conversion rates, and ROMI.
• Analyze campaign performance metrics to derive actionable insights and optimize future activities.

Requirements

• Strong background in marketing strategy, content creation, and demand generation, ideally within B2B tech or education.
• Deep knowledge of DACH and BENELUX markets, specifically consumer behavior in Germany and The Netherlands.
• Proficiency with HubSpot, Webflow, marketing automation tools, and analytics software.
• Business fluency in German and English is essential.
• Proven ability to manage multiple complex campaigns simultaneously and independently.

Nice to have

• Proficiency in the Dutch language.

Culture & Benefits

• Purpose-driven work with a direct positive impact on children's education and inclusion.
• High level of autonomy and trust in regional decision-making and execution.
• Lean working environment with a strong focus on mission over bureaucracy and politics.
• Generous leave package with 27 days of paid annual vacation plus public holidays.
• Annual company get-together for team bonding and shared experiences.