Growth Marketing Manager Shell (Fintech)

Location: Nuremberg, Germany; assigned workspace in the Germany office

Salary: €70,000–€75,000 gross per year

Company

hirify.global is a global technology organization providing commercial payment solutions for fuel, payables, toll, and lodging expenses.

What you will do

• Define and execute the full-funnel marketing strategy and Germany marketing plan for Shell Germany.
• Identify target segments, industry verticals, priority channels, and Germany-specific value propositions.
• Lead demand generation across paid media, SEO, content, social, direct marketing, and events.
• Own website performance, UX, CRO, testing roadmaps, traffic growth, and conversion pathways.
• Develop activation, lifecycle, cross-sell, upsell, winback, and lost-lead recovery programs.
• Coordinate campaign execution, CRM initiatives, reporting, budgets, and collaboration across Sales, Product, Digital, Data, Content, and Customer Success.

Requirements

• Native German language skills required.
• 5+ years of experience in a similar senior B2B marketing role.
• Experience planning and executing data-driven, multi-channel demand generation programs.
• Strong knowledge of lead generation, nurturing, lifecycle marketing, customer journey optimization, and retention.
• Working knowledge of marketing automation, Salesforce, paid media, social media, SEO, CRO, and digital performance marketing.
• Strong project management, stakeholder management, collaboration, and data-driven decision-making skills.

Nice to have

• Marketing-related degree and/or CIM Postgraduate Diploma.

Culture & Benefits

• 25 days of annual leave and paid sick days.
• Additional paid days off after annual leave entitlement is exhausted.
• Paid volunteer days and a flexible benefits allowance.
• Company-sponsored sports and wellbeing activities.
• Online learning and development courses.
• Employee referral rewards, milestone gifts, and team celebrations.