Field Marketing Manager (B2B)

TL;DR

Field Marketing Manager (B2B Marketing): Driving demand generation and pipeline growth for academic and government business units across MEA with an accent on B2B campaigns and account-based marketing. Focus on executing integrated marketing programs, managing industry event strategies, and optimizing MQL-to-SQL conversion rates.

Location: Must be based in Spain or Egypt

Salary: €40,100 – €66,800 (for Spain-based candidates)

Company

A global leader in information and analytics providing AI solutions, software, and publishing to advance science and improve healthcare outcomes.

What you will do

• Develop and execute integrated field marketing campaigns aligned with commercial goals and the sales funnel.
• Partner with Sales leadership to implement ABM principles for named accounts and key verticals.
• Lead demand generation initiatives including webinars, digital campaigns, and content syndication.
• Plan and manage industry event strategies, encompassing sponsorships and on-site engagement.
• Localize global programs and create regional assets tailored to local audiences.
• Monitor and report on performance metrics, specifically pipeline contribution and lead conversion.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Must be based in Spain or Egypt.
• Proven experience working within a global B2B organization.
• Experience designing and executing end-to-end marketing campaigns with measurable outcomes.
• Strong collaboration skills with Sales teams to drive pipeline and account strategy.
• Background in organizing both owned and third-party industry events.

Nice to have

• Native Arabic speaker.

Culture & Benefits

• Work with a global leader contributing to the world's grand challenges in science and health.
• Access to country-specific benefits packages.
• Fair and accessible hiring process with accommodation support for disabilities.
• Focus on long-term career success and employee well-being.