Integrated Marketing Manager (B2B)

TL;DR

Integrated Marketing Manager (B2B): Leading the strategy and execution of multi-channel demand generation campaigns across two hospitality technology brands with an accent on lead volume, pipeline growth, and cross-functional alignment. Focus on connecting paid media, email, webinars, and events into cohesive programs while optimizing performance through data-driven insights.

Location: Must be based in the US (Remote)

Salary: $58,795–$80,000 USD

Company

hirify.global is a leading provider of vertical software and embedded payments technology dedicated to helping small and medium-sized businesses flourish through seamless digital experiences.

What you will do

• Plan, execute, and optimize integrated B2B marketing campaigns across paid media, email, webinars, and events.
• Own end-to-end campaign management from brief development to performance analysis.
• Drive demand generation by increasing lead volume and improving lead quality.
• Partner with Sales to align campaigns with outreach strategies and ensure effective lead follow-up.
• Manage event marketing efforts, including trade shows and field events.
• Track, analyze, and report on campaign performance to continuously improve results.

Requirements

• Must be based in the US
• 4–5+ years of experience in B2B marketing, demand generation, or campaign management.
• Demonstrated experience executing multi-channel marketing campaigns.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience tracking and reporting on campaign performance using data to inform decisions.

Culture & Benefits

• Inclusive workplace that values diversity of thought and background.
• Opportunity to work in a fast-paced, growth-oriented environment.
• Collaborative culture partnering with Sales, Product Marketing, and external agencies.
• Equal Opportunity/Affirmative Action employer.