Performance Marketing Manager (Cleantech)

TL;DR

Performance Marketing Manager (Cleantech): Managing and optimizing paid acquisition channels and marketing automation workflows for a B2B SaaS scale-up with an accent on data-driven experimentation and lead lifecycle management. Focus on scaling LinkedIn and Google Ads, building complex automation flows in HubSpot, and leveraging intent data to drive pipeline growth.

Location: Must be based in or able to work from Eindhoven or Amsterdam (Hybrid)

Salary: €4,500–€5,500 gross per month

Company

hirify.global builds software that optimizes complex energy systems like solar, batteries, and EV chargers in real-time using data.

What you will do

• Manage and optimize LinkedIn Ads and Google Ads budgets and campaign performance.
• Own the marketing automation stack in HubSpot, including lead scoring and nurture flows.
• Build and maintain an experimentation engine using tools like Clay, Trigify, and n8n.
• Analyze campaign data to scale high-performing variants and document learnings.
• Collaborate with Sales to ensure marketing efforts directly contribute to the pipeline.
• Implement lifecycle tracking and reporting to measure marketing impact.

Requirements

• 3-5+ years of hands-on experience in performance or growth marketing, preferably in B2B SaaS.
• Fluent in Dutch and English (written and spoken).
• Deep expertise in LinkedIn Ads, Google Ads, and HubSpot.
• Proven ability to manage complex B2B buying journeys and long sales cycles.
• Strong analytical mindset with experience in formulating and executing data-driven experiments.
• Ability to work in a hybrid environment in the Netherlands.

Nice to have

• Experience with intent data tools like Clay, Trigify, 6sense, or Bombora.
• Proficiency in automation platforms such as n8n, Zapier, or Make.
• Previous experience in a fast-growing startup or scale-up environment.
• Affinity with the cleantech, energy, or sustainability sectors.

Culture & Benefits

• Competitive salary with Stock Appreciation Rights (SARs).
• Hybrid working environment with travel expense reimbursement.
• Personal development budget and pension scheme.
• Fast-paced, collaborative team culture that values experimentation and hard work.
• Macbook provided.