Sr. Shopper Activation Specialist (CPG)

TL;DR

Sr. Shopper Activation Specialist (CPG): Coordinating the development, production, and distribution of in-store marketing materials and retail programs with an accent on cross-functional collaboration and vendor management. Focus on executing national shopper marketing initiatives, optimizing POS inventory, and ensuring brand consistency across the physical retail landscape.

Location: Must be based in the United States (Remote)

Compensation: $90,000–$110,000 base plus bonus

Company

A fast-growing, mission-driven beverage company reimagining soda with science-backed, functional ingredients.

What you will do

• Support the execution of national shopper marketing programs and tentpole initiatives.
• Coordinate with external vendors to manage the quoting, production, and delivery of in-store marketing materials.
• Manage POS inventory levels and maintain asset libraries for internal stakeholders.
• Analyze program performance metrics and POS usage to identify trends and optimization opportunities.
• Collaborate with Sales, Marketing, Supply Chain, and Finance teams to ensure alignment on project timelines.
• Create and maintain operational tools, including order forms, trackers, and dashboards.

Requirements

• 5+ years of experience in CPG, shopper marketing, retail marketing, or trade marketing.
• Expert knowledge of the retail landscape and in-store activation strategies.
• Strong project coordination skills with the ability to manage multiple workstreams.
• Experience negotiating contracts with multiple vendors at scale.
• Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams).
• Ability to travel overnight up to 15% of the time.

Culture & Benefits

• Fully remote work environment with intentional connection through offsites and digital collaboration.
• High-performance, feedback-rich culture that values transparency and ownership.
• Mission-driven work focused on supporting human health.
• Collaborative team environment that encourages thoughtful debate and curiosity.