Senior Manager Marketing - Retail

Location: Eagle, Idaho, USA; in-person work required four days per week at hirify.global's headquarters. Travel up to 10% of the time.

Salary: $131,130–$196,660 annually, plus compensation and bonus incentive programs.

Company

Global manufacturer of frozen potato and onion products serving food service providers, restaurants, and households in more than 100 countries.

What you will do

• Lead multiple national retail brands across portfolio management, innovation, core-item renovation, retailer sell-in, and consumer marketing.
• Develop integrated communications and eCommerce plans, including channel tactics, budgets, and performance reporting.
• Lead digital brand awareness, demand generation, and regional and national shopper marketing programs.
• Partner with Category Leadership, Finance, Category Sales Development, supply chain, operations, innovation, and sales on business and promotional planning.
• Manage external agency, research, and other strategic partnerships, including performance improvement and opportunity development.
• Translate NIQ and other retail market data into business intelligence and actionable strategies for marketing and commercial leaders; manage at least one direct report.

Requirements

• Bachelor's degree required; a master's degree in marketing or a related field is preferred.
• At least six years of relevant marketing experience, including required CPG brand management experience.
• Deep understanding of retail category data such as NIQ or Circana, brand positioning, eCommerce execution, primary and secondary research, and media networks.
• Experience working with external agency partners and at least two years in direct leadership or management roles.
• Strong communication, collaboration, organization, direction-setting, and data-driven decision-making skills.
• Must be able to work in person four days per week at the Eagle, Idaho headquarters.

Culture & Benefits

• Collaborative, cross-functional environment with opportunities to contribute to new solutions and innovation.
• Medical, dental, and vision insurance.
• Flexible spending accounts, health reimbursement accounts, health savings accounts, and well-being programs.
• Paid time off and employee assistance services.
• 401(k) plan with company contributions, financial planning services, employee stock purchase program, and life and accident insurance.
• Family-friendly employee events and wellness incentives.