Senior Specialist, Retail Media Strategy & Activation (Marketing)

TL;DR

Senior Specialist, Retail Media Strategy & Activation (Marketing): Developing and executing commerce-driven media blueprints across retail networks with an accent on hands-on optimization and data-driven growth. Focus on leveraging retail sales data and Criteo operational excellence to optimize for long-term value and incremental growth.

Location: Philadelphia, Pennsylvania, United States

Base Salary: $73,500 - $85,000

Company

hirify.global is a marketing agency that executes engineered marketing by harnessing data and technology across paid digital media and CRM channels.

What you will do

• Map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and other commerce platforms.
• Lead end-to-end execution of complex retail media campaigns, integrating sponsored products, display banners, and on-site/off-site placements.
• Manage hands-on activation, pacing, and optimization within retail aggregation networks, with a focus on Criteo.
• Analyze retail sales data and digital shelf metrics to uncover consumer insights and optimize for long-term value (LTV).
• Develop and execute A/B testing frameworks for bidding strategies, keyword match types, and creative formats.
• Act as a strategic consultant for clients, translating technical platform updates into actionable business opportunities.

Requirements

• 1–3+ years of full-time experience in digital media optimization, focused on Retail Media Networks (RMNs) or performance e-commerce.
• Hands-on experience activating retail media through Criteo.
• Experience or familiarity with Walmart Connect and/or Target Roundel.
• Ability to manage product feeds, item-level/SKU management, and inventory-driven optimization.
• Advanced analytical skills using Excel (pivots, data analysis) to create strategic narratives.
• Must be based in Philadelphia, Pennsylvania, United States

Nice to have

• Familiarity with retail media management tools such as Pacvue, Skai, or similar ad tech platforms.

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance.
• Unlimited PTO and generous parental leave (16 weeks primary / 6 weeks secondary).
• 401k contributions.
• Monthly stipends for wellness, mobile phone, and internet.
• Annual learning and tuition stipends.
• Work From Anywhere perk for 4 weeks per year.