Marketing Automation Specialist (HubSpot/Marketo)

TL;DR

Marketing Automation Specialist (HubSpot/Marketo): Building and optimizing automated marketing systems to drive pipeline growth and lead conversion with an accent on CRM integration, nurture workflows, and lead scoring. Focus on designing scalable automation paths, ensuring data quality, and aligning marketing efforts with sales revenue goals.

Location: Must be based in Colombia, Brazil, Mexico, or Costa Rica and available during U.S. Business Hours.

Company

hirify.global is a professional services firm connecting talent with high-impact roles in marketing and operations.

What you will do

• Design and build complex nurture sequences, drip campaigns, and lifecycle automations.
• Execute A/B tests on email copy, CTAs, and send timing to maximize conversion rates.
• Integrate automation platforms with CRM systems like Salesforce and Zoho to ensure accurate lead routing.
• Maintain database hygiene and segment audiences based on behavior, persona, and engagement.
• Build dashboards in Power BI or Tableau to track attribution from engagement to revenue.
• Identify automation gaps and recommend process improvements to increase operational efficiency.

Requirements

• 2+ years of hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• Proven ability to build lead scoring systems and automated nurture workflows.
• Strong proficiency in Excel or Google Sheets for data management and reporting.
• Solid understanding of email compliance, data privacy regulations (GDPR/CCPA), and deliverability.
• Strong written English communication skills.
• Must be based in Colombia, Brazil, Mexico, or Costa Rica and able to work U.S. Business Hours.

Nice to have

• HubSpot, Marketo, or Pardot certifications.
• Experience with API integrations, Zapier, or webhook automations.
• Background in SaaS, B2B services, or e-commerce.
• Experience with advanced reporting tools like Power BI or Tableau.

Culture & Benefits

• High-autonomy remote role with measurable impact on business revenue.
• Opportunity to work across a diverse stack of industry-leading marketing tools.
• Clear career progression paths into Marketing Operations or Revenue Operations leadership.
• Direct ownership of full-funnel marketing automation systems.

Hiring process

• Initial screening and recruiter interview.
• Practical automation assessment.
• Final client interview.