Email Marketing Specialist (B2B)

TL;DR

Email Marketing Specialist (B2B): Developing and executing targeted email campaigns to nurture prospects and generate qualified leads with an accent on campaign segmentation, personalization, and performance optimization. Focus on building high-converting email sequences, managing CRM integrations, and driving measurable revenue growth through data-driven lead nurturing.

Location: Must be based in the Philippines (Davao Region, Central Visayas, or Metro Manila).

Company

hirify.global is a service provider focused on connecting businesses with skilled remote professionals.

What you will do

• Develop and manage end-to-end B2B email marketing campaigns.
• Build segmented mailing lists and personalize content to maximize engagement.
• Implement A/B testing to optimize subject lines, CTAs, and overall content performance.
• Track and analyze key metrics including open rates, CTR, and conversion rates.
• Collaborate with sales teams to ensure effective lead handoff and nurturing workflows.
• Generate qualified leads through email campaigns, landing pages, and gated content.

Requirements

• Must be based in the Philippines.
• 2+ years of experience in B2B email marketing and lead generation.
• Strong proficiency with email automation platforms and CRM systems.
• Excellent copywriting and content creation skills.
• Analytical mindset with the ability to interpret campaign data and optimize performance.
• Knowledge of email marketing regulations such as GDPR and CAN-SPAM.

Nice to have

• Experience in SaaS, technology, or professional services industries.
• Knowledge of lead scoring and nurturing workflows.
• Familiarity with SEO, content marketing, and broader digital lead generation strategies.