Lead Integrated Marketing (B2B)

TL;DR

Lead, Integrated Marketing (B2B): Driving pipeline growth by translating market intelligence and product developments into targeted, multi-channel campaigns with an accent on enterprise buying cycles and revenue impact. Focus on designing account-based marketing (ABM) initiatives, managing campaign automation, and partnering with sales teams to optimize performance.

Location: Must be based in or able to work from Lincoln, NE (Hybrid). Candidates must be authorized to work in the United States without sponsorship.

Salary: $80,000–$90,000 annually.

Company

hirify.global is a diversified company providing payment technology, education services, and learning management solutions to institutions and organizations globally.

What you will do

• Develop integrated campaign strategies aligned to pipeline goals and institutional audiences.
• Execute multi-channel campaigns across email, paid media, social, and events.
• Design and implement account-based marketing (ABM) initiatives for key institutional accounts.
• Manage campaign workflows and automation in CRM and marketing platforms.
• Analyze campaign performance, ROI, and pipeline contribution to inform strategic adjustments.
• Partner with sales teams to support pipeline progression and address deal friction points.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of B2B marketing experience in demand generation or ABM.
• Must be authorized to work in the United States without sponsorship.
• Hands-on experience with marketing automation platforms like HubSpot.
• Proven track record of managing campaigns tied to revenue outcomes.
• Experience marketing to enterprise or institutional buyers.

Culture & Benefits

• Hybrid work environment fostering flexibility and team collaboration.
• Comprehensive benefits including medical, dental, vision, HSA, and FSA.
• Financial security perks: 401K with student loan repayment and employee stock purchase program.
• Generous earned time off and robust wellness program.
• Tuition reimbursement and performance-based incentive pay.