Senior Field Marketing Manager (Partners)

TL;DR

Senior Field Marketing Manager (Partners): Designing and executing integrated marketing programs to drive pipeline and revenue across the partner ecosystem with an accent on channel sales alignment and regional event strategy. Focus on building scalable co-branded campaigns, managing partner-facing toolkits, and optimizing program ROI through data-driven insights.

Location: Must be based in or able to work from the New York City office (Hybrid)

Salary: $131,000–$169,000 per year

Company

hirify.global is a rapidly growing HR technology company that simplifies business operations for startups and SMBs through a data-driven, supportive, and entrepreneurial environment.

What you will do

• Design and execute integrated field marketing programs to drive pipeline across brokers, accounting firms, and technology partners.
• Serve as the primary marketing partner to Channel Sales, Broker, and Technology Alliances teams.
• Plan and manage co-branded field programs including regional events, executive dinners, webinars, and partner enablement sessions.
• Build integrated campaigns across email, digital, and content channels to support partner motions.
• Create partner-facing campaign toolkits, messaging, and enablement resources for scalable execution.
• Track partner-sourced pipeline and manage program budgets, vendor relationships, and MDF.

Requirements

• Minimum 7-10 years of experience in field marketing or B2B demand generation.
• Meaningful experience working within a partner or channel ecosystem (brokers, accountants, or strategic alliances).
• Strong foundation in regional pipeline strategy, event-based programs, and sales alignment.
• Proven ability to manage multiple stakeholders and drive cross-functional programs.
• Data-driven mindset with experience measuring pipeline contribution and campaign ROI.
• Comfortable operating in a fast-paced, evolving strategy environment.

Nice to have

• Experience in HR tech, payroll, fintech, or SaaS industries.
• Familiarity with SMB or mid-market customer segments.
• Proficiency with Salesforce, Marketo, or HubSpot.
• Knowledge of ABM and regional field marketing strategies.

Culture & Benefits

• Supportive and collaborative team environment that values innovation and customer impact.
• Comprehensive benefits package including wellness program offerings.
• Regular company retreats and opportunities to interact with startup community leaders.
• Commitment to diversity, equity, inclusion, and belonging.