Geo & PR Coordinator (Generative Engine Optimization)

TL;DR

Geo & PR Coordinator (Generative Engine Optimization): Creating and managing content optimized for AI-powered search engines and traditional media, with an accent on AI visibility research and media outreach. Focus on producing multi-format content, leveraging AI tools daily, and driving brand presence through SEO, GEO, and PR strategies.

Location: Miami, FL, USA (Hybrid work model)

Salary: $55,000 - $60,000 USD

Company

hirify.global is a marketing and PR firm focused on AI visibility and media outreach.

What you will do

• Create blog posts, articles, FAQs, and video content optimized for AI answer engines and readers.
• Manage social content calendar and produce platform-specific formats including short-form videos.
• Pitch proprietary studies to media, maintain media contacts, and handle follow-up communications.
• Conduct keyword research, implement on-page SEO and GEO strategies, and monitor brand mentions.
• Analyze performance data from various tools and report on citation growth and inbound inquiries.
• Collaborate with SEO, PR, and content teams to refine strategies based on results.

Requirements

• Location: Based in Miami, FL, USA with hybrid work model
• 1–3 years experience in content creation, PR, social media, or marketing.
• Strong writing skills adaptable across formats and demonstrated video content creation experience.
• Active daily use of AI tools for research, writing, and content production.
• Experience with media pitching, press releases, and journalist relationships.
• Working knowledge of SEO/GEO principles and commitment to sourcing accuracy and fact-checking.

Nice to have

• Portfolio of published content, media placements, or video work.
• Experience with editing tools like CapCut, Premiere Rush, Canva.
• Familiarity with media database and AI visibility tracking tools.
• Background in digital publishing, journalism, or agency PR.
• Basic HTML/CMS knowledge (WordPress).

Culture & Benefits

• Competitive salary with comprehensive benefits and wellness programs including ClassPass partnership.
• Flexible PTO and multiple seasonal Fridays off.
• Hybrid work model supporting work-life balance.
• Expanded parental leave and family planning support.
• Continuous learning through internal university and development initiatives.
• Student loan reimbursement and professional development support.
• Exclusive access to pro sports and Broadway events, plus charitable giving with matching donations.