Director, Cardiometabolic Health Product Marketing (Medtech)

TL;DR

Director, Cardiometabolic Health Product Marketing (Medtech): Driving GTM strategy and positioning for a comprehensive suite of chronic disease management programs with an accent on new product launches and sales enablement. Focus on synthesizing market feedback, developing competitive narratives, and leading a team of product marketers to accelerate growth.

Location: Remote, USA

Salary: $185,680 – $242,650

Company

hirify.global is a virtual-first healthcare company (Nasdaq: OMDA) focused on managing chronic conditions like obesity and diabetes through human-led care and AI-enabled technology.

What you will do

• Develop and execute GTM strategy and portfolio planning for the cardiometabolic suite, focusing on new product launches.
• Define and articulate competitive positioning to differentiate Omada from competitors across all stakeholder audiences.
• Lead end-to-end GTM launches from pre-launch readiness through execution and post-launch optimization.
• Create high-impact marketing assets, including sales decks, product guides, and web content to drive business growth.
• Mentor and develop a team of senior product marketers, establishing operational rhythms and best practices.
• Partner with clinical and product teams on evidence generation and thought leadership messaging.

Requirements

• Must be based in the USA.
• 10+ years of experience in B2B marketing.
• 5+ years of experience in Healthcare & Life Sciences (pharma, health plan, PBM, or digital health).
• 3+ years of experience directly managing and developing marketing talent.
• Proven expertise in buyer research, messaging, positioning, GTM planning, and sales enablement.
• Bachelor’s degree in a related field.

Culture & Benefits

• Remote-first work from home culture with flexible time off.
• Competitive salary, annual cash bonuses, and equity grants.
• Comprehensive health, dental, and vision insurance with high employer contributions.
• 401k retirement savings plan and Lifestyle Spending Account (LSA).
• Generous parental leave and mental health support solutions.