Staff Product Marketing Manager (AI)

TL;DR

Staff Product Marketing Manager (AI): Leading the market strategy and narrative for AI-powered capabilities across the HR platform with an accent on GTM strategies, positioning, and commercialization. Focus on translating complex AI technical capabilities into compelling customer outcomes and influencing product investment decisions.

Location: Hybrid in New York, New York

Salary: $166,000 - $214,000 per year

Company

hirify.global is a B2B SaaS platform that enables businesses to scale by solving complex HR, payroll, and benefits issues.

What you will do

• Own the strategic narrative and positioning for AI capabilities across the entire product portfolio.
• Develop and execute go-to-market (GTM) strategies for major AI innovations to drive adoption and growth.
• Influence product strategy and investment priorities using market intelligence and customer research.
• Define commercialization strategies, including packaging recommendations and value articulation.
• Collaborate cross-functionally with Product, Engineering, Sales, and Customer Success to ensure launch readiness.
• Act as a strategic advisor to leadership on AI-related opportunities, risks, and market trends.

Requirements

• 8-12 years of experience in product marketing, product strategy, or growth within B2B SaaS.
• Deep understanding of AI technologies, trends, and the ability to translate them into customer value.
• Proven track record of owning positioning and GTM for complex products or platforms.
• Ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.
• Strong analytical skills for evaluating product adoption, engagement, and business impact.
• Must be based in New York, NY for hybrid work.

Nice to have

• Experience in HR technology, fintech, payroll, workforce management, or SMB-focused platforms.

Culture & Benefits

• Welcoming and casual work environment with a supportive, entrepreneurial culture.
• Comprehensive benefits and wellness program offerings.
• Company retreats and opportunities to learn from startup community leaders.
• Work environment based on core values of camaraderie, openness, grit, integrity, and simplicity.